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Your Attitude to Marketing is Key
In many organisations marketing is the first to go when times get tough. As we will show you, marketing is the life blood, It only gets cut because it is being done wrong. Marketing, the way most businesses do it, does not work. The way we teach it, marketing does work.
If you have a marketing budget then your doing it wrong!I know, a bold statement but think about it. If we put a button on your desk and charged you £100 each time you pressed it but you got back £500 in profit, how many times would you press it? Would you have a budget of £1000 per week then not press it again after 10 times? Of course not, ( I hope you're saying no here ).
Now most businesses marketing is more akin to having a button on your desk where you are charged £100 to press and you get back £10. How many times would you press it now? Would you seriously have a budget of £1000 per week to press it and keep pressing until its spent?.
The answer is of course NO, but this is what nearly all businesses are doing which is why they cut the marketing budget so eagerly when times get tough.
Actually I'm being kind here. Most businesses marketing activity can be likened to having a button on your desk costing £100 to press each time and having no clue what the resulting loss or return is.
Marketing should not be an expense but an investment with a measureable R.O.I
If we can help you with nothing else do this now. If you cannot measure the results of your advertising spend stop it now!. Marketing activities are many and varied but all should drive prospects to your door in a measureable way. If not stop it.
Traditional advertising in trade press usually has no value. If you cannot measure one, stop it.
Let The Business Builder Club 'turbo charge' your marketing so you want to do as much of it as you can.
