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If your marketing isn't working - STOP IT now!
Marketing is often seen as a simple process of placing an Ad or sending an EMail. The majority of businesses unknowingly get it wrong. Here's why
Posted: Friday 1st April 2011
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I wish I'd had a pound for everytime I've heard the phrase "My marketing doesn't work " .
The only time marketing doesn't work is when it is not done correctly. Lets look at the process and examine what exactly marketing is.
I beleive that when done effectively, marketing is a two or three stage process.
1) Identify prospects from your target market sector
2) Identify leads from your prospect pool
3) Convert these leads to sales ( more accurately classed as sales )
So lets look at the first two in a little more detail:................................
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